- Promoters – Respondents who answer a 9 or 10 to the recommend question and will perform as the firm’s strongest allies, promoting it to others.
- Passives – Respondents who answer a 7 or 8 to the recommend questions are indifferent to the firm.
- Detractors – Respondents who answer with a 6 or lower are unlikely to continue working with the firm.
HumCap recently participated in a Net Promoter Score® survey organized by Inavero. The concise survey, which consists of a few questions along with a numerical rating system, is designed to help companies develop an understanding of customer satisfaction and the related causes along with possible sources of improvement. Based on the net score they provide, responders are placed into three categories – Promoters, Passives, and Detractors.